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This summer, immerse yourself in an unforgettable celebration of sport, culture, and community as Blue Orchid Hospitality, in partnership with the Central London Alliance, proudly launches the London Sports Festival (LSF). This unique festival will bring together residents, workers, and visitors across London to enjoy a spectacular line-up of activities in some of the city’s most iconic locations.
From St Paul’s Cathedral to Tower Hill Terrace, and from hidden streets to leafy squares, the London Sports Festival promises an exciting programme of sporting events, including padel, pickleball, basketball, football, bucketball, table tennis, and the UK debut of padel table tennis. These activities are perfectly placed in and around the vibrant hubs of Blue Orchid Hospitality’s luxury hotels, making it easy for participants to combine sporting fun with a stay in world-class accommodation.
Beyond the sporting action, the festival will host business tournaments, elite player showcases, family-friendly coaching sessions, and charitable fundraising initiatives, all designed to promote collaboration, wellness, and inclusivity. The London Sports Festival is more than just an event — it’s a celebration of community, health, and connection, firmly placing Blue Orchid Hospitality at the heart of London’s cultural and sporting energy.
The festival begins with a free two-day launch event on 22nd and 23rd May at the City of London Corporation’s Guildhall Yard, offering a taste of what’s to come throughout the summer. Attendees can enjoy free coaching sessions, introductory games, fitness classes, live music, family entertainment, and delicious local food and drink. The launch event promises something for everyone and is set to be a lively and inclusive celebration to kick off the festival.
Tony Matharu, Chairman of Blue Orchid Hospitality and the Central London Alliance CIC, said:
“We are proud to bring the London Sports Festival to life as a platform celebrating the positive impact of sporting activities, engaging the local community and highlighting central London’s innovative and creative skills. LSF isn’t just about competition — it’s about creating and enhancing connections, collaboration, wellbeing, and creating lasting memories across all ages and backgrounds. London Sports Festival is a place where workers, residents, and visitors can enjoy the capital and build lasting relationships through sport throughout the summer and beyond, providing an inspirational destination for all.
The previous two successful GUINNESS WORLD RECORDS™ title wins recorded in London’s City district reflected and demonstrated CLA’s and its partners’ positive impact, placing a global spotlight on the City and central London with its unique people, places, and attractions. I am pleased partners have come together in an exciting programme of events, now expanded across the capital.”
The festival also highlights London’s status as a global hub for sport, culture, and innovation, while supporting grassroots initiatives and promoting healthy, active lifestyles.
The London Sports Festival will be at the heart of Blue Orchid Hospitality’s community offering stunning accommodation, exceptional dining experiences and leisure experiences for those participating in the festival and these encouraged to visit the capital. Whether you’re staying at Tower Suites, Tower Residences, or the Wellington Hotel, you’ll be perfectly positioned to enjoy this summer’s combining with the festivals activations for exciting sporting event alongside iconic London landmarks and award winning hospitality.
Whether you’re an experienced athlete or just looking to try something new, the London Sports Festival offers something for everyone. Participation registrations are now open at www.londonsportsfestival.com.
Follow LondonSportsFestival on social media for updates, schedules, and behind-the-scenes access.
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